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Home Seller's HandbookAdvertising Your HomeMultiple Listing Service (MLS) There is a variety of different marketing alternatives available to sell your home. The most important and most effective is the Multiple Listing Service (MLS). The Multiple Listing Service is the place where real estate agents get information about properties for sale. Having your home in the Multiple Listing Service guarantees your home, the widest scope of exposure, since it is where agents turn to find homes to show buyers. Agents can access information about homes from their home or office computer 24 hours a day. The MLS is quoted as being the single most important and most effective marketing tool. A majority of sales, some quote 80% of sales, are attributed to real estate agent's exposure throught the MLS. Important information about your property is noted on the MLS. This information includes general data about your home's square footage, number of rooms, etc. to detailed information such as if you have central air conditioning or hardwood flooring. I like to place your home's picture on this page, since it gives agents a visual peak at your exterior home. I also like to write down a short verbal description of what makes your home special. Signs For Sale signs on the front lawn are still remarkably effective. Since buyers often like to drive around, if your sign is visible, they will likely want to view your property. We use highly professional signs with contact information so that any prospective buyer can contact us about viewing your property. If you would like us to, we can place some information boxes filled with flyers about your home, so that serious buyers can get some details about your home immediately. |
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